SpicaHQ · Scoped after a 30-minute call · fixed fee or monthly
Bring a traditional business into its digital decade.
For established businesses where sales, product and marketing still run separately. One commercial engine, a digital roadmap and the operating changes to make it stick.
Who it is for
Is this you?
- Established businesses losing ground to digital-first competitors.
- Leadership teams with a transformation budget and no clear sequence.
- Organisations where digital sits in a silo away from revenue.
What you get
Shaped to your situation.
Scope and a fixed fee are agreed in writing before work starts.
- A digital maturity and revenue-engine review.
- A transformation roadmap, sequenced by commercial impact.
- Operating-model changes: roles, rhythms and KPIs across sales, product and marketing.
- Executive and board readouts to keep the programme funded and on track.
How it works
Three steps.
i.
Diagnose
Where digital is creating value today, and where it is not.
ii.
Sequence
A roadmap ordered by revenue impact and effort, not by technology.
iii.
Embed
Lead the first phase and set the rhythms that keep it going.
Proof point
Led the commercial strategy for a government digital banking initiative that grew from R20M to R2B in revenue in 12 months, about 100x, by aligning sales, product and digital marketing into a single engine.
Shervin Pruthab, The Fogg Agency. Self-reported CV figure. Figures are from Shervin’s own roles. Client names are withheld for confidentiality.
Talk it through with Shervin.
SpicaHQ is a consultancy with AI-assisted workflows. You work with Shervin Pruthab directly; AI tools speed up the research, modelling and prototyping.