Public-sector and government growth, run like a commercial engine.
For government departments, state-owned entities and public agencies with a digital service to grow: more people using it, more revenue through it, and results that stand up to oversight. Sales, product and digital marketing planned and run as one engine.
Is this you?
- Public entities launching or scaling a digital service that needs real adoption, not just a launch.
- State-owned businesses with revenue targets and a digital channel that is not pulling its weight.
- Programmes that must show measurable results to oversight bodies, boards and funders.
Shaped to your situation.
Scope and a fixed fee are agreed in writing before work starts.
- A review of your digital service and channels against the mandate, targets and budget.
- An adoption and growth plan: positioning, channels, partnerships and the first 90 days.
- KPIs and reporting that stand up to oversight, with clear owners for each.
- Data-privacy and governance guardrails (POPIA and GDPR aware) from the start.
- Senior growth leadership through delivery, working alongside your own team and appointed partners.
The engagement can be structured to fit your procurement and approval process.
Three steps.
Assess
Review the service, the numbers and the mandate with the accountable leadership.
Plan
Agree the growth targets, the sequence and the KPIs that oversight will see.
Lead
Lead the first phase with your team, and set the reporting rhythm that keeps it on track.
Proven at scale.
- 25+ years in digital growth.
- Founder and CEO of The Fogg Agency since 2005.
- Led the commercial strategy behind a R20M to R2B revenue scale-up in 12 months, about 100x.
- Global tourism digital platform across 26 countries (localised content, commerce, currency, booking engine): 21% revenue growth.
- Recruited and led cross-functional teams from 1 to 50.
Talk it through with Shervin.
No price is listed: the scope and a fixed fee are agreed in writing after a 30-minute call. SpicaHQ is a consultancy with AI-assisted workflows. You work with Shervin Pruthab directly; AI tools speed up the research, modelling and prototyping.