We build and back digital and AI businesses.
Spica is an independent holding company. We create, own and support digital and AI ventures, with a patient, long-term view.
A home for ventures built to last.
Spica brings new businesses to life and stays with them as they grow. Each venture is held under one roof, with shared experience, discipline and standards behind it.
We prefer to work quietly. Our ventures speak for themselves, in their own time.
Build
We conceive and develop digital and AI businesses from the ground up.
Back
We commit time, experience and resources to the ventures we hold.
Hold
We think in years, not quarters, and build for the long term.
Senior growth and AI leadership, on demand.
Alongside its ventures, SpicaHQ works directly with founders and leadership teams on growth, product and AI. It is a consultancy with AI-assisted workflows: you work with Shervin directly, and the tools speed up the research, modelling and prototyping.
Revenue Growth Diagnostic
A CEO-level teardown of your growth engine, revenue gaps ranked by impact, and a 90-day plan.
AI POC Sprint
One AI use case from idea to clickable demo or working prototype, with a clear go or no-go.
Fractional CGO / CMO
A fractional Chief Growth Officer for 30 days at a time: sessions, a KPI dashboard and team oversight.
Shervin Pruthab has 25+ years in digital. He founded The Fogg Agency in 2005 and leads it today. His earlier roles span DraftFCB, Ignition Group CX (former Chief Product Officer) and others.