SpicaHQ · Scoped after a 30-minute call · fixed fee or monthly
Grow revenue from the customers you already have.
A customer-lifecycle and CRM strategy that turns acquisition, onboarding, retention and win-back into one measurable revenue system.
Who it is for
Is this you?
- Businesses with a CRM full of data and no clear lifecycle plan.
- Subscription and repeat-purchase businesses with churn they cannot explain.
- Sales teams that need a CRM-driven new-business engine.
What you get
Shaped to your situation.
Scope and a fixed fee are agreed in writing before work starts.
- A lifecycle map: every stage from first touch to renewal, with the revenue at stake at each one.
- A CRM and automation plan, tool-agnostic, with the journeys and triggers to build first.
- Data-led decision rules for segmentation, next-best offer and retention.
- A KPI scorecard for acquisition, conversion, retention and customer value.
How it works
Three steps.
i.
Map
Map the customer lifecycle and find the stages leaking the most revenue.
ii.
Design
Design the journeys, CRM rules and data the team needs.
iii.
Measure
Launch in priority order and track each change against the scorecard.
Proof point
43% growth in new-business revenue through CRM-driven sales at Two Tone Global. Later, as Chief Product Officer at Ignition Group CX, championed AI and advanced analytics for customer-lifecycle management.
Shervin Pruthab, CV. Self-reported figure. Figures are from Shervin’s own roles. Client names are withheld for confidentiality.
Talk it through with Shervin.
SpicaHQ is a consultancy with AI-assisted workflows. You work with Shervin Pruthab directly; AI tools speed up the research, modelling and prototyping.