SpicaHQ · Scoped after a 30-minute call · fixed fee or monthly
Launch into a new market with a plan, not a hope.
Go-to-market strategy for a new product, a new customer segment or a new country: positioning, pricing, channels, sales motion and the first 90 days.
Who it is for
Is this you?
- Companies entering a new country or region.
- Teams launching a new product line or moving from B2C into B2B, or the reverse.
- Founders preparing a launch who need the commercial plan pressure-tested.
What you get
Shaped to your situation.
Scope and a fixed fee are agreed in writing before work starts.
- Market and competitor read, and a positioning and pricing recommendation.
- Channel and sales-motion design, with the targets for each.
- A 90-day launch plan with owners, budget ranges and KPIs.
- Launch leadership and weekly course-correction, if you want it.
How it works
Three steps.
i.
Read
Size the opportunity and read the competition and buyers.
ii.
Shape
Agree positioning, pricing, channels and the sales motion.
iii.
Launch
Run the first 90 days against clear targets, adjusting weekly.
Proof point
As Chief Product Officer at Ignition Group CX, led go-to-market and sales strategy across US and South African marketplace portfolios. At Two Tone Global, led new business across South Africa and East and Central Africa, with 43% growth in new-business revenue.
Shervin Pruthab, CV. Self-reported figure. Figures are from Shervin’s own roles. Client names are withheld for confidentiality.
Talk it through with Shervin.
SpicaHQ is a consultancy with AI-assisted workflows. You work with Shervin Pruthab directly; AI tools speed up the research, modelling and prototyping.